Yuga Labs, the creator of the popular Bored Ape Yacht Club collection, has announced plans to gamify the process of minting Non-Fungible Tokens (NFTs).
The company has revealed an upcoming online game called “Dookey Dash” that allows players to navigate a sewer to claim rewards in the form of NFTs.
Starting on January 17th, players will be able to claim a free “Sewer Pass” which will give them access to the Dookey Dash course.
Players will then have until February 8th to record the highest score possible to claim power sources, the purpose of which is currently unclear. According to Yuga Labs, the prizes will “evolve throughout 2023.”
It’s worth noting that anyone with a sewer pass can play the game, even if they don’t own a Bored Ape NFT. The game will be open for three weeks, and players will be rewarded based on their performance in the sewer.
When the game closes, the leaderboard will freeze and after scores are validated, eligible sewer passes will be prepared for the summoning. The summoning will take place on February 15th, a week after the game closes.
Yuga Labs is a major player in the NFT market and was valued at $4 billion in a $450 million round led by a16z last year.
The company’s latest move to gamify the process of minting NFTs is an interesting development in the industry and could potentially attract more people to the world of NFTs by making it more engaging and interactive.
