Southampton FC is teaming up with Sport Republic and Yolo Group to launch The Future of Football Challenge, with the goal of finding and supporting innovative sports tech startups.

Startups and scaleups with novel solutions related to football development (such as scouting, training, and game analytics) or fan engagement (such as loyalty programs and global fan engagement) are invited to participate in a 4-week virtual program.

During the program, selected teams will test and pilot their solutions, attend workshops, and interact with Southampton FC, Sport Republic, and Yolo Group decision-makers.

At the end of the program, teams will be able to pitch for a commercial relationship with Southampton FC and a £100,000 prize pool for solution development.

The challenge is being managed by Yolo Group, with Sport Republic and Yolo Group based in London and focused on sports and innovation.