Snoop Dogg has recently been announced as one of the co-founders of a new Web3-powered live streaming platform called “Shiller”.

The platform aims to merge real-time live-streaming content with Web3 technology and blockchain, allowing content creators to “token-gate” their streams and promote NFTs or other products from e-commerce websites. Content creators on the platform can be paid out in cryptocurrencies such as Ether (ETH) or NFTs, which can be cashed out as fiat.

This is not Snoop Dogg’s first foray into the Web3 space. He has previously partnered with Sandbox metaverse, Yuga Labs, and crypto casino Roobet.

The launch of Shiller is part of a broader creator economy movement, where Web3 is set to play a significant role. This movement aims to provide creators with complete ownership over their content and the monetization that flows from it, eliminating intermediaries.

Shiller was originally slated for release in January but has been delayed until April. The platform’s latest update on March 2 revealed that blockchain will be heavily featured, making it an exciting proposition for those interested in Web3 and blockchain technology. With Snoop Dogg’s involvement, Shiller is set to make waves in the live-streaming and creator economy spaces.

As the Web3 movement continues to gain traction, more decentralized messaging platforms like “Damus” are beginning to emerge, offering alternatives to centralized social media monopolies such as Facebook, Google, and YouTube.

The future of the Web3 creator movement looks promising, and Snoop Dogg is positioning himself at the forefront of this exciting space.