Samsung has announced that it will invest more than $35 million in metaverse initiatives targeted at the Latin American market.

This move is part of the company’s efforts to expand its digital presence and connect with younger demographics.

Many companies, including Samsung, Sony, and Microsoft, have begun using metaverse-based advertising as part of their overall marketing strategies.

Samsung has already made preparations to join various metaverse platforms, including releasing the “House of Sam” virtual reality attraction on Decentraland in October and the Space Tycoon metaverse experience on Roblox in July, which allows users to participate in a space station and use raw resources to create Samsung products.

Industry experts believe that Samsung’s investment in the metaverse is justified due to the potential marketing opportunities it presents.