Paris Hilton, the American socialite, businesswoman, and media personality, is expanding her ventures into the metaverse with the launch of “Parisland.”

This dating experience is taking place inside The Sandbox game and will allow players to virtually meet and ultimately choose a partner.

Parisland, which begins on February 13, offers a unique and exciting opportunity for players to connect and find love in the metaverse.

Parisland is being billed as an “imaginary reality show” and offers a range of activities designed to foster genuine relationships and connections between players.

These activities include shopping for outfits, selecting wedding rings, investigating a secret inside a burger, and rescuing a castaway. The experience was developed in conjunction with Hilton’s 11:11 Media and is aimed at helping people find love.

The Sandbox, built on Polygon, has seen numerous celebrities buy virtual land in its metaverse, including rapper Snoop Dogg and electronic musician deadmau5. The platform operates using its native ERC-20 token SAND and is only accessible to adults over the age of 18.

Despite a decline of 85% in SAND’s price in the past year, it has rebounded 42% in the past month, according to CoinGecko price data.

The Sandbox is a platform where players can buy, sell, and build on virtual land. With the launch of Parisland, the metaverse will now offer players a unique opportunity to find love and make real romantic connections.